Cigar News: El Septimo to Broaden US Retail, Renovates Website
We recently posted the announcement that Swiss-based El Septimo Cigars is bringing their ultra premium offerings to the US. In a recent press release, Zaya Younan, CEO of parent firm, Younan Company, highlights his company’s latest efforts to introduce their unique portfolio to the American market through initial arrangements with several brick and mortar (B&M) establishments, including The Cedar Room in Scottsdale, Arizona.
El Septimo is currently adding a limited number of US purveyors to their network to carry El Septimo’s 38 blends, including the new Alexandra Collection: “the world’s first cigar line designed and blended exclusively for women.” Interested US tobacconists and/or retailers who would like to carry these “one-of-kind” blends, should contact Alexandra Younan at email@example.com. Currently, El Septimo cigars are available at these US locations.
- Cedar Room Cigars (Scottsdale, AZ)
- The French Laundry (Napa Valley / Yountville, CA)
- Los Gatos Cigar Club (Los Gatos, CA)
Additional efforts to boost US sales include a freshening of El Septimo’s website for ease of navigating their portfolio and implementation of enhanced e-commerce capabilities making it easier to buy El Septimo cigars direct. El Septimo cigars ship globally and now offer a number of shipping options. El Septimo cigars can be ordered online here – In Fumo Pax!
About Younan Company
The Younan Company is a global private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. The company’s strategy is to build a portfolio of luxury products and properties, and lifestyle companies and services. Today, The Younan Company is recognized as a global luxury brand with more than $1.2 billion in assets under management through its subsidiaries Younan Properties and La Grande Maison Younan Collection. The Younan Collection owns and manages luxury hotels and resorts in France, including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Château de Vaugouard, and Château de la Perrière, premium cigar maker El Septimo Geneva SA ; Golf des Forges, Golf du Petit Chêne, Golf d’Avrillé, and Golf de Vaugouard ; two vineyards in Saint-Emilion, including Château la Croix Younan, and Château La Garelle, and MPA Studio de Création in Paris. It recently acquired its first beach resort, Malibu Foz Hotel and Resort in Figueira da Foz, Portugal.